In 2003, Baidu launched a news search engine and picture search engine, adopting a special identification technology capable of identifying and grouping the articles. In 2001, Baidu allowed advertisers to bid for ad space and then pay Baidu every time a customer clicked on an ad, predating Google's approach to advertising. Li later used his RankDex technology for the Baidu search engine.īaidu was incorporated on January 18, 2000, by Robin Li and Eric Xu. It predated the similar PageRank algorithm used by Google two years later in 1998 Google founder Larry Page referenced Li's work as a citation in some of his U.S. Li referred to his search mechanism as "link analysis," which involved ranking the popularity of a web site based on how many other sites had linked to it. Launched in 1996, RankDex was the first search engine that used hyperlinks to measure the quality of websites it was indexing. In 1996, while at IDD, Li developed the RankDex site-scoring algorithm for search engines results page ranking and received a US patent for the technology. He also worked on developing better algorithms for search engines and remained at IDD Information Services from May 1994 to June 1997.
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In 1994, Robin Li (Li Yanhong, 李彦宏) joined IDD Information Services, a New Jersey division of Dow Jones and Company, where he helped develop software for the online edition of The Wall Street Journal.
īaidu has the second largest search engine in the world, and held a 76.05% market share in China's search engine market. This business now operates independently of Baidu under the name DO Global.
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In 2018, Baidu divested the "Global DU business" portion of its overseas business, which developed a series of utility apps including ES File Explorer, DU Caller, Mobojoy, Photo Wonder and DU Recorder, etc. to act as the company's official ad reseller for Snapchat in Greater China, South Korea, Japan and Singapore. In 2017, Baidu GBU entered into a partnership with Snap Inc. Baidu GBU's product portfolio includes keyboard apps Simeji and Facemoji Keyboard, content recommendation platform popIn, augmented reality network OmniAR, Japanese smart projector popIn Aladdin, and ad platform MediaGo, which is focused on Chinese advertisers looking to reach overseas users. īaidu Global Business Unit (GBU) is responsible for Baidu's international products and services for markets outside of China. Baidu offers about 57 search and community services, such as Baidu Baike (an online encyclopedia), Baidu Wangpan (a cloud storage service), and Baidu Tieba (a keyword-based discussion forum). īaidu offers various services, including a Chinese search engine, as well as a mapping service called Baidu Maps. Baidu has origins in RankDex, an earlier search engine developed by Robin Li in 1996, before he founded Baidu in 2000.
The Baidu search engine is currently the sixth largest website in the Alexa Internet rankings. Baidu was incorporated in January 2000 by Robin Li and Eric Xu. The holding company of the group is incorporated in the Cayman Islands. It is one of the largest AI and Internet companies in the world. ( Chinese: 百 度 pinyin: Bǎidù, meaning "hundred times", anglicized / ˈ b aɪ d uː/ BY-doo) is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI), headquartered in Beijing's Haidian District.
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